Let’s Get Social!

July 10th 2019


Using what I’ve learned in school to make my own life better~

I have been working in social media marketing for the past almost 4 years. I don’t talk about my career much on my blog because I honestly don’t like to let that define who I am on this space, however, I am beginning to see that I need to start utilizing what I have learned through working in order to help myself grow my personal brand.

As I venture into the corporate world and begin working full time, I am starting to realize how much I really want to build my own brand and begin a transition into being my own boss. I know that success doesn’t come overnight and without hard work, but I think that any progress I can make would be a great stepping stone into one day building something I can truly be (more) proud of.

That is why I am planning to get more into my social platforms as a means of creating a more well rounded JessofEarth brand. I post on here 3 days a week and it has been going pretty well, however, there are times where I want to share things that aren’t worth a full blog post.  For example, I may find a cool clothing store I want to check out, wear a cute outfit I really want to share, or discover a product or brand whose message resonates with me. That is where Instagram comes in.

I really love posting about things I enjoy or even just my day to day life, and I think that getting more involved on Instagram will do wonders for creating a unified brand overall. I really want to turn my blog Instagram into a source for cool content and information while tying it back to the stuff I post on here!

And with my background in social media, I think I could be doing a way better job and dedicating way more time to it than I have been. So, coming soon, I will be trying to build and execute a new strategy in order to make my Instagram the best place it can be and hopefully a space I can better connect with some of you on things we share interest in.

Here are just a few changes I plan to make to how I post on my Instagram:

  1. Developing a loose posting schedule
  2. Creating a mix of personal content and informative content
  3. Using my stories more in a neat, organized, and informational way
  4. Use Instagram as a way to connect with bloggers in the community through shared interests
  5. Get more creative with hashtags and post formats to tap into new audiences and find new people to follow
  6. Work with more sponsors that I support
  7. Advocate for causes I feel personally connected to (because no matter the size of my following, I want to use my platform to support causes I care about)

I know that this is going to take quite a bit of work and planning, but I am hoping to get started in really building a brand more than just an aesthetically please feed of pictures!

Thank you all for your ongoing support and if you want to connect on Instagram, just follow me at @JessofEarth and comment that you have come from my blog and I will follow you back!




Published by


Jess, 25, yogi, believer in things, book worm, shy, aspiring human of Earth. I like to spend my time on a yoga mat, typing away with my thoughts, or taking pictures of anything and everything. Stop on by for everything from self-care to book reviews to fashion posts and more!

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